AKB48 "NO WAY MAN"

Direction

In the middle of the group's drastic transition, I was assigned to make a music video for their new single. It was a challenge for me to present "another side of AKB", picturing a new portrait over familiar figures. While contemplating, I received video footages of each member's dance lessons the day before the shooting. All of a sudden, my attempt seemed pointless in front of their performances. I just had to capture every little move they made. The video came out quite straight forward. Let's just give it up for their energy!

劇的な変化の中で発表された今回のシングル。突然、ご指名をいただいたその日からずっと考えたのが「もう一つのAKB」。どうやったら別の顔を引き出せるか。いつの間にか横たわる彼女たちへのイメージのベールを剥がして、新しい姿をファンの前に浮き彫りにできるか。そんな中、悶々としながらも迎えたMV撮影の前日に次々と彼女たちのダンスの自主練習の様子がメッセージで送られてきました。どうやら演出をしようとする僕はもはや大山鳴動して鼠一匹のよう。彼女たちのこれでもかと言わんばかりのダンスをただただ見逃すまいと撮影したストレートで新たな側面のMVになりました。彼女たちの熱に拍手を!

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AKB48 “NO WAY MAN”


Lyrics : Yasushi Akimoto

Music : Maesako Junya , Yasutaka Ishio

Arrenge : APAZZI


NO WAY MAN - All Stars

Nana Okada, Rin Okabe, Yuka Ogino, Yui Oguri, Yuki Kashiwagi, Narumi Kuranoo, Rino Sashihara, Miu Shitao, Miru Shiroma, Maya Sugawara, Akari Suda, Juri Takahashi, Yumiko Takino, Miyu Takeuchi, Miku Tanaka, Rika Nakai, Hitomi Honda, Miho Miyazaki, Sakura Miyawaki, Mion Mukaichi, Nako Yabuki, Mizuki Yamauchi, Yui Yokoyama


Director / Editor: Seiichi Hishikawa

Assistant Director: Junichi Ichi

Director of Photography : Satoshi Watanabe

Camera : Yuta Sekine , Ryohei Oka

Lighting : Irio Akiyoshi

Colorist : Yumiko Hirakawa , Natsuko Kawahara

Assistant Designer : Takumi Gunji

Choreographer : Ruu

Stylist : Syuhei Kai

Line Producer: Keiko Iino

Producer: Nobuo Matsumoto , Tomoyuki Miike , Kenichiro Matsuo (North River)

Logo Design : Masayoshi Kodaira

Production Producer : Hiroshi Minami (Kino inc.)

PRODUCTION COMPANY : North River + Kino inc. + DRAWING AND MANUAL

AGENCY: AKS

CLIENT : King Records


This video is open to public only for Seiichi Hishikawa's portfolio. Copying or downloading is strictly prohibited.